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Guide to Effective Healthcare Marketing Strategy for the Future

  • September 23, 2020

Needless to say that COVID 19 has been treacherous to the healthcare industry. Yes, there’s the obvious patient-angle. But beyond that, the overall healthcare system, including facilities and providers, all have been drastically impacted. Pharma knows the crisis too well. This article discusses strategies on how to improve smarter patient acquisition and retention during the pandemic. Here is your guide to an effective healthcare marketing strategy to reach out to patients looking for speedy recovery & reliance.

Top 5 Ways to Effective Healthcare Marketing Strategy

Disease State Information Technology for Physicians

Today, physicians turn to electronic resources to access the most recent development in clinical trial findings and guidelines. Some of the popular choices include MedPage Today that provides reports of critical trials and medical policies changes every day, UpToDate for specialty information, and Epocrates for medication information related to drug interactions, contraindications, and dosing.

The idea is to leverage clinical management technology to an optimum level wherein information can be embedded in patients’ electronic medical records. Adopting innovative technology can help physicians accelerate treatment by leveraging the latest medical drug and its administrative developments. Doctors can receive drug interaction alerts. Overall, medical practitioners stay up-to-date without over-taxing intellectual curiosity in a time-constrained situation.

Responsible Social Media for Improved Public Relations in Healthcare Marketing

Recommending you to leverage social media to improve your public communication may sound trite, but here’s how you have to do it differently. First of all, be clear of what you can achieve on each popular social media platform like Instagram, LinkedIn, Twitter, and Facebook. You have to craft unique messaging through each of these platforms to build your narrative. 

For example, on LinkedIn, your messaging should be relevant to C-Suite executives interested in the technology you use, the strategy you employ, your acquisition rate, growth, etc. On Instagram, you tell stories of how your business made a social impact and improved healthcare experience.

Local & Digital Events Healthcare Marketing Sponsorship

We are super confident that this is one of the rare recommendations you’ll find on the Internet in the healthcare space. This is an exclusive way to build your authority, where you are seen as a business that cares for people ahead of the profits you make. Sponsoring need not be fiscal intensive; there are many facets to strategic sponsorship, including monetary.

Sponsoring public healthcare events, medical symposiums that bring industry thought-leaders together, and creating fantastic opportunities for students and young professionals to rethink healthcare practices at a ground level, positions you as a brand beyond business limitations. Remember, this strategy helps you push your healthcare agenda without being aggressive and disconnected from the root.

Healthcare Roadshows as Pillar Healthcare Marketing Strategy

Yes, the Internet is there, which makes information readily available. But come to thinking of it critically, you’ll know how it has led to misinformation amongst patients or those who end up believing that they are unwell because their symptoms match with the content they read online.

Take the help of young doctors in medical colleges to develop creative ways to communicate the danger of self-assessment and the purchase of over-the-counter drugs without prescription. A strategy like this informs the public that you are not creating situations to sell your drug but educating people on avoiding medical disasters. 

Think about how creating expert healthcare communication like this already brings you under the radar of people seeking services and solutions that you provide. But you need guidance, and we are here to offer that. Connect with us today, and let’s get started with no delay.

Google My Business for Local Healthcare Search Optimization

You can be a hospital, a medical shop, a diagnostic center, a drug production firm, or a medical device manufacturer who can leverage Google to index your business for local search engine optimization. Having a website is no more an area of speculation. The focus has advanced from having a website to how that website is found on the world wide web. 

One sure win of having your business listed on Google Directory is your website being recommended when your prospects are looking for services that you offer. And this is global, so your prospect can be from anywhere in the world waiting to do business with you or avail your service. The other is to establish local branding by allowing your users and partners to review you publicly. That shows transparency, and if you fare well in your delivery, it is a mirror that amplifies the value you bring to the table.

Get in touch with RADcube Healthcare Marketing leadership to discuss how we can help your business.

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